eWS 006 Millennial Product Idea to 412K on Kickstarter with Marc Rosenberg

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Welcome to our second eWS GrassRoots episode!

Marc Rosenberg joins eWorkSuccess for a candid conversation about his crowdfunding experience and product challenges. Marc shares his inside perspective, thoughts about new product ideas and what inventors should not do!

I was browsing the Kickstarter website and I stumbled on The Edge Desk and thought it looked like a great product. I reached out to Marc Rosenberg and here we are! He’s from Chicago and has led marketing for some of the most notable consumer products made. He’s best known for having launched the toy Furby in 1998 with Tiger Electronics. I had no idea 41 million toy Furby’s sold in a year and a half and they are still selling today! Marc went on to head marketing for Hasbro and for the past decade has focused on inventing and marketing products for Millennials and others. His newest product, The Edge Desk is an acknowledgement that we’ve changed how we live and work globally. The days of being chained to a giant uncomfortable desk are a thing of the past and he’s ready to shake things up and help everyone, you guessed it, live on the edge! This is a great opportunity to learn from a product marketing expert.

The Edge Desk team includes Marc Rosenberg, Steve and Jeff Rehkemper and Jeff Jones. Rehkemper ID is one of the most respected inventing and development groups in the nation. With more than 100 patents to their credit, the brothers have invented numerous acclaimed health, electronics and toy items. Jeff Jones led product development for products like the original Furby at Tiger. Jeff has brought hundreds of best selling toys to kids worldwide.

In This Episode

  • Marc shares how the idea for a desk alternative evolved and what sparked the invention.

  • Learn about his breakthrough moment in one of those goofy massage chairs.

  • We talk about the importance of identifying your product audience or users before investing time and money in your ideas.

  • Learn about Marc’s reasons for keeping The Edge Desk private without help from outside investors.

  • Marc shares his inside experience with prototypes and product challenges.

  • Learn about Jeff Rehkemper’s aha moment with Marc and how he accidentally improved The Edge Desk functionality.

  • We discuss United States patents, the process and what to expect.
  • Marc shares some product development value bombs, tips and what inventors should not do!

Links and Resources Mentioned in This Episode

The Sponsor for this episode is Acuity Scheduling. I use this software every week for booking my guests online and it works great! You can automate your client bookings, cancellations, reminders and more with a few clicks. I now have my sanity back and I love this software! Great for solopreneurs, entrepreneurs and small businesses. You can set up a FREE account (free user account) today!

The Edge Desk – All-in-One Desk, Chair and Easel

Kickstarter – Online crowdfunding website that helps creators find the resources and support they need to make their ideas a reality.

Indiegogo – A crowdfunding launchpad for creative and entrepreneurial ideas of every shape and size. The Edge Desk campaign will be available on Indiegogo for a limited time.

Toy Furby – Some heroes are born. Others are hatched.

Acuity Scheduling – Schedule clients without sacrificing your soul. Automate your client bookings, cancellations, reminders & even payments!

GoGetFunding – Online fundraising made easy! Fast, easy and trusted by millions. Create your page for FREE.

What Is The Edge Desk?

The Edge Desk is an All-in-One Desk, Chair and Easel comes fully assembled, folds to 6″ for easy storage, promotes good posture and allows for increased productivity at home, at work or on-the-go. The Edge is a trans-formative new folding desk that combines the comfort and focused posture of a kneeling chair with an adjustable desk surface. It’s designed to get you into work mode so you can get more done. The Edge is specially designed to be fully assembled right out of the box, unfolding in less than 30 seconds, and folding back down flat for easy storage.

The Edge Desk is a complete system, with a patented groove around the perimeter (the edge!) that any number of accessories can snap into. The accessories are also designed to fold flat when the desk is not in use, so they’re there when you need them, and quickly out of the way when you’re finished. Millennials love this puppy!

millennial product

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Thanks for Listening!

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